The MUJI Trademark Wars: 24 Years of Legal Battles and Implications for Foreign Brands in China
Introduction: Navigating a Commercial Paradox in China Retail Landscape In the bustling shopping centers of Shanghai and Beijing, consumers witness a unique intellectual property scenario unfolding firsthand. Two separate companies operate stores under the identical MUJI brand—Japan Ryohin Keikaku Co., Ltd. (Authentic MUJI) and Beijing Cottonfield Textile Co., Ltd. (Chinese MUJI)—located just meters apart yet […]