
A Playbook for International Brands Tackling Trade Dress Copycats in China
If you are a foreign company operating or planning to operate in China, there is a strong possibility that one day you might discover your flagship product has been replicated. Not only the product itself but also its packaging—the color, shape, distinctive pink ribbon on the label, and the overall carefully crafted design—may appear on a Chinese e-commerce platform, sold at a significantly lower price under an unfamiliar brand name. Welcome to the dynamic, complex, and intriguing landscape of intellectual property enforcement in China. If you encounter this challenge, remain calm. You are not alone, and importantly, there are legal avenues available to you. However, successfully navigating the Chinese legal system requires a deep understanding of how local courts interpret unfair competition, trade dress protection, and the complex network of supply chain participants who facilitate counterfeiting. To shed light on this process—and to emphasize the importance of experienced legal counsel—let








