
Understanding the Unseen Challenges in China’s Secondary IP Licensing Market: A Legal Guide for International Brand Owners
As a law firm specializing in intellectual property enforcement across China, we frequently encounter a critical oversight in how international brand owners manage their licensing chains. Many assume that securing a well-drafted master license agreement with a primary distributor is sufficient to control risks in the Chinese market. However, in a commercial ecosystem as layered and dynamic as China’s, trademark infringement often occurs at the secondary distribution level—a segment frequently overlooked yet holding substantial legal liability. Secondary distributors—entities that obtain sub-licenses from primary licensees and authorize downstream manufacturers—often operate under the misconception that they are mere intermediaries, insulated from infringement liability. Judicial practice across China tells a different story. These actors can be held directly and jointly liable for trademark infringement under Chinese law, creating both a vulnerability and an opportunity for rights holders. This article examines the legal exposure of secondary distributors under China’s trademark regime and offers strategic








