July 2025

As online sales continue to grow, the issue of trademark infringement has become increasingly significant due to advancements in internet technology. Many businesses rely on online sales, which has unfortunately led to some dishonest sellers taking advantage of others’ trademark rights. This raises the question: how should trademark infringement be assessed in the realm of […]

The China National Intellectual Property Administration (CNIPA) has taken significant steps in recent years to combat malicious trademark registration practices. This includes addressing issues such as trademark hoarding, piggybacking on well-known brands, free-riding, and hijacking trending topics.  Despite these efforts, as outlined in Articles 33 and 45 of the Trademark Law, the CNIPA will not

I. Evolving Legal Context China’s trademark landscape has intensified scrutiny on “defensive registrations.” While CNIPA historically permitted broad-class filings exceeding actual business scope, mounting pressure from trademark squatters prompted the strictest evidence standards since 2023 for non-use cancellation proceedings ([10]). Understanding this shift is critical for foreign entities maintaining service mark registrations. Historical context clarifies