ABOUT

I am a senior attorney in the top-tier IP team Zhonglun China, with 16 years of proven experience in IP protection and litigation. I am a frequent writer in both English and Chinese. Having worked with numerous international clients, I've observed that many possess either a limited or even a misinformed perspective on the development and trends of intellectual property in China. As a result, I've made the decision to share comprehensive articles on my own column and website to provide clearer insights.

I micromanaged trademark application and prosecution projects, and conducted counterfeiting plans, investigations and enforcements, both civil and criminal for Fortune 500 companies and China industry leading companies. 

I litigated and defended multi million trademark and trade dress disputes in local courts across China, and trademark retrial cases in High Court and Supreme Court. I managed the global IP porfolio for state owned companies, provided IP compliance, strategic planning, risk mitigation for China domestic and foreign SMEs. I also assisted hundreds of China SMEs to avoid IP risks when doing business in Middle East and Latin American countries.