Trademark

Insights from the Hualing HUALING Saga on Trademark Transfers In today’s environment of increasingly strict intellectual property protection in China, trademarks have become more important than ever as key corporate assets. Nevertheless, malicious activities related to trademark registration, such as hoarding and squatting, continue to pose challenges that disrupt market order. Article 44, Paragraph 1 […]

Understanding CNIPA Stricter Trademark Examination Policies and Their Impact on Brands From 2024, the China National Intellectual Property Administration (CNIPA), which oversees the Trademark Office (TMO) and the Trademark Review and Adjudication Board (TRAB), introduced significantly stricter examination criteria for new trademark applications. This policy change has led to a notable increase in refusals based

In recent years, an increasing number of Chinese brands have confidently entered the international market by acquiring well-known foreign brands. Today, renowned names such as Arc’teryx, G-III, Paladin, Bogner, and THG—previously celebrated worldwide—are now proudly included in the portfolios of Chinese companies. These brands have been integrated into a strategic framework developed by Chinese enterprises,

The Supreme Court delivered a final decision regarding the trademark ownership and infringement dispute between Heilongjiang Chuanfeng Co and Russia Balizam concerning the Barizam trademarks. The Court overturned the previous rulings from the lower courts, affirming that the Barizam series trademarks registered in China rightfully belong to Russia Barizamm Company, and has ordered the transfer

Introduction: Navigating a Commercial Paradox in China Retail Landscape In the bustling shopping centers of Shanghai and Beijing, consumers witness a unique intellectual property scenario unfolding firsthand. Two separate companies operate stores under the identical MUJI brand—Japan Ryohin Keikaku Co., Ltd. (Authentic MUJI) and Beijing Cottonfield Textile Co., Ltd. (Chinese MUJI)—located just meters apart yet

The article was excerpted from the original version published by the examiner in the Fifth Examination Division, Trademark Office, National Intellectual Property Administration. The correct use of trademarks is essential to the core interests of businesses. By following standardized trademark usage practices, companies can effectively reduce risks related to unfair competition, confidently navigate administrative trademark

In today globalized business landscape, trademarks have become essential intangible assets for enterprises, playing a vital and irreplaceable role in market competition, with their value becoming increasingly significant. Article 10, Paragraph 1 (7) of the Trademark Law prohibits the registration and use of deceptive marks, stating that marks that are deceptive and likely to cause