Trademark
Assessing Trademark Infringement in the Realm of E-Commerce
As online sales continue to grow, the issue of trademark infringement has become increasingly significant due to advancements in internet technology. Many businesses rely on online sales, which has unfortunately led to some dishonest sellers taking advantage of others’ trademark rights. This raises the question: how should trademark infringement be assessed in the realm of […]
Fresh Perspective on Navigating Trademark Three-Year-Non-Use Cases in China
The large number of trademarks in China, combined with their monopolistic characteristics, makes trademarks—particularly “valuable trademarks”—a limited asset in business competition, which inevitably results in a “scramble” for them. Additionally, the law requires trademark registrants to use and consistently utilize their registered trademarks. There is a three-year grace period after registration during which the registrant […]
Legal Liability and Case Analysis of Forged Trademark Authorization Letters
Introduction In real-world scenarios, instances of forging trademark authorization letters are not uncommon. Such acts may involve impersonating an authorized brand dealer, deceiving online platforms to gain promotional and sales privileges, or engaging in fraudulent activities using these forged documents. The following is an overview and examination of the characteristics of forgery trademark authorization letters […]
Navigating the Landscape of Trademark Protection for Foreign Businesses in China
The China National Intellectual Property Administration (CNIPA) has taken significant steps in recent years to combat malicious trademark registration practices. This includes addressing issues such as trademark hoarding, piggybacking on well-known brands, free-riding, and hijacking trending topics. Despite these efforts, as outlined in Articles 33 and 45 of the Trademark Law, the CNIPA will not […]
Proving Service Mark Usage in China: Strategic Compliance with CNIPA’s Rigorous Evidence Standards(Updated for 2023-2025 Examination Practices)
I. Evolving Legal Context China’s trademark landscape has intensified scrutiny on “defensive registrations.” While CNIPA historically permitted broad-class filings exceeding actual business scope, mounting pressure from trademark squatters prompted the strictest evidence standards since 2023 for non-use cancellation proceedings ([10]). Understanding this shift is critical for foreign entities maintaining service mark registrations. Historical context clarifies […]
Defending Trademark Non-use Cancellation
We have recently participated in multiple trademark non-use cancellation cases for foreign companies. We highly advise trademark owners in China to conduct regular audits of their portfolios to identify which trademarks may be vulnerable to non-use cancellation challenges and to develop strategies to mitigate this risk. As of the end of 2023, China has a […]
Trademark Registration Guidance
We guide you each step of the trademark process, and take care of everything. We perform a trademark search, provide legal advice, and prepare and file your application, which will simplify the trademark process and improve your chances of success in getting China trademark registration. You will get personalized guidance from the experienced trademark attorneys […]
Brand Protection Support
We offer a flexible legal service package for SME brand protection matters. The annual service package is charged on annual basis. We will deliver legal and business solutions to prosecute IPs, manage portfolios, develop monetization strategies, and define joint development IP rights. We advise on distribution and franchise legal risks and matters, working with you to analyze […]
Litigating against Infringers
The protection of trademarks in China can be a challenging area for many outside the country. Despite recent changes to provide overseas brands with greater rights in case of disputes, parties claiming infringement often need to pursue their cases to the highest courts in order to stop the infringing party. Continuous and persistent enforcement is […]