August 2026

Protecting Fashion, Art, and Brand Value in China: A Practical IP and Licensing Guide for Foreign CompaniesNew!!

Introduction: Understanding the Unique Value of Fashion Products For foreign fashion houses, designer labels, sports organizations, museums, artists, or lifestyle brands entering the Chinese market, the commercial value of a product extends far beyond the physical item itself. A dress, for example, may represent an original design concept, a distinctive pattern, a trademark, a celebrity […]