September 2026
Acquiring Chinese and English Trademarks in China — Strategic Guidance and Action Plan
INTRODUCTION China stands as the world’s second-largest consumer market and is increasingly essential for international brands. Its e-commerce platforms operate on an unparalleled scale, with cross-border trade, manufacturing partnerships, and distribution networks deeply intertwined with or competing within China. Despite these vast opportunities, China remains a challenging environment for brand owners who delay securing their […]
Before You Leave: How China’s Courts Have Changed the Definition of Trade Secret Theft — And What This Means for Foreign Companies
For many years, the common belief about protecting trade secrets—both in China and internationally—was straightforward: if an employee copies confidential information but neither shares it with a competitor nor uses it, at worst they have broken company rules but not committed a legal offense. The logic was that without sharing, no information leaks; without use, […]